CCS Group is a commercial cleaning company focusing on the catering, medical and construction sectors.
Grow online enquiries through various advertising campaigns.
Restructure business services.
Due to the number of specialist services that Cater-Clean Solutions provide, we decided to restructure the company into 3 sections, catering & food production, medical & emergency and construction cleaning. This meant we were required to create a sub-brand for each company along with its own website, along with the umbrella brand 'CCS Group'.
This enabled us to create more effective advertising campaigns which would have a higher conversion rate due to each brand being specialists in their own sector.
We created ad group-specific landing pages with a strong CTA focus, such as positioning forms above the fold, clear contact and call buttons.
Our work resulted in:
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