CCS Group

CCS Group is a commercial cleaning company focusing on the catering, medical and construction sectors.

The Challenge
  • Grow online enquiries through various advertising campaigns.

  • Restructure business services.

Due to the number of specialist services that Cater-Clean Solutions provide, we decided to restructure the company into 3 sections, catering & food production, medical & emergency and construction cleaning. This meant we were required to create a sub-brand for each company along with its own website, along with the umbrella brand 'CCS Group'.

This enabled us to create more effective advertising campaigns which would have a higher conversion rate due to each brand being specialists in their own sector.

Landing Pages 

We created ad group-specific landing pages with a strong CTA focus, such as positioning forms above the fold, clear contact and call buttons.

Our work resulted in:

  • 80% increase in enquiries
  • A large increase in sales pipeline throughout the UK
  • Sector diversification providing further income streams

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